
Note: The companion YouTube video can be found at the bottom of this post.
To my mind, there are two paths to framing Polaroid SX-70 prints. The first is to highlight the image, making it the focus of the framed print. This path will be considered in “Part 6: Framing The Image.”
Today, I’ll delve into the second path: a celebration of the iconic form of the SX-70 photo, which includes not just the image area but the entire “frame” of the print as ejected from the camera. It’s an industrial design form that anyone, anywhere, can easily identify as a Polaroid. It is so embedded in our cultural psyche that it is still borrowed for countless advertising campaigns. Think of how rare that is.
The other feature of the SX-70 is its tactility. When it’s ejected from the camera, you grab it by the edges. Arguably, you can hold it while it develops. And 15 minutes later, you can pass it on to others to gaze upon the magic of an “instant” picture. There is a solidity to the object that feels good in the hand. It’s thicker, much thicker, than your average photo. And it seems to fit between the fingertips so naturally.
The first series I completed after being reintroduced to SX-70 photography in 2020 was “From Our Windows.” Right from the get-go, I was thinking about how I would eventually present these photos if I was to have a show someday. I wanted to emphasize the images (of course) but also the iconic SX-70 form and the tactile, hand-holdable nature of an SX-70 photo.
It struck me that my SX-70 photos needed to float above the mount board and be held in place with finger-like mounting strips or corners, almost as if I’m holding the photo in my hand and saying to the viewer “Look at this!”
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