Presenting Polaroids Part 6: Framing the Image

Note: The companion YouTube video can be found at the bottom of this post.

Most publications displaying Polaroid SX-70 images will include its iconic white frame. After all it is an intrinsic part of the presentation, a self-contained frame that needs nothing more than to be held in the hand to be a complete presentation. 

However, as a photographer, my focus is on the image I want to make, not the white frame that makes an appearance after the film is ejected from the camera. When I look through the viewfinder of my folding SX-70 camera, I see only the image area, not the frame. Edwin Land was very specific in wanting nothing to interfere with the image seen through the viewfinder; the image was everything to Land. 

Continue reading